Do you have a YouTube Channel that’s pushing 1m subscribers? Or a Podcast? Or maybe you’ve built a popular Summit or other Limited Series?
Are you an Expert, Coach, or Mentor who’s Program or Courses are doing well, but you could use some Lead-Flow from Content Marketing?
Have you produced a Documentary or Feature film that’s missing the Story Beats, & Story Flows that allow for Integrating your Content Strategy?
Have you itemized, and categorized your past content? Does your future content have a strategy? Do you have hundreds of posts, shows, and episodes that are not transcribed, and segmented for use in cross-channel content marketing?
Missing out on this critical 1st order pre and post-production activity deprives you of the foundation for creating more profound 2nd and 3rd order products such as Courses, and Programs as well as Documentaries and Features.
Integrated Productions will include past content if appropriate, but should certainly be built around the various feature subject pillars any show, or summit covers to ensure continuity in messaging, and congruency in the audience, and customer journeys.
Most feature products either treat their content marketing as after thoughts or are produced to sell an existing program.
Ask yourself: “What if I produced all 3 pillars with the same mind, strategy, and a coherent timeline”?
How much better would your feature film be? How much more interesting would your Documentary Story Beats be, and how well would your products well when they are effectively, intuitively pre-sold through fully integrated and congruent branding, concepts, personalities, methods, systems, products and services.
When we brought Mike onboard as a marketing leader on a permanent part-time basis to support myself as the CEO and our teams.
We were just beginning to develop our feature film, digital program and all that goes with it, such as strategy, integration, and of course executing critical projects including all Creative, Content, Product decisions as it relates to Marketing.
Mike is a gifted strategist and brings a higher level of tactical Integration and execution from the big picture right down to the details and how it all fits together in a way that we couldn’t have launched, and grown in the way that we have, without him.
Mike has been integral to our growth and indispensable to our founding, as he was fully responsible for developing our digital marketing strategy and department when we went from vacation home owners to a startup real estate company that wanted to focus on content, and infotainment to woo and wow investors and luxury vacation real estate buyers and developers as partners.
Our stated mission to become the market leader in Mexico Real Estate was reached and exceeded as we have grown from 1 location and 2 agents to 5 locations and 15 agents and growing.
As our marketing leader specializing in digital, Mike is involved in all aspects of the department and business and we’re looking forward to our next phase of growth through his leadership.
Purpose and reason to exist. Our CREATIVE CENTER. Often the 1st space to consider when starting up or scaling up.
Mission and overarching aim. Our TRACKING & ANALYTICS CENTER.
Accountabilities and who does what. Our RESOURCES & PEOPLE CENTER. Often the 2nd space to consider when starting up or scaling up.
Strategy and areas of focus. Our OPERATIONS CENTER provides the roadmap for work sprints and play books.
Monthly
Yearly
Sometimes you just need a little nudging at the right moment
Feel the power of building a tribe and being seen & heard
Sometimes you just need a little nudging at the right moment
Feel the power of building a tribe and being seen & heard
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Join our waitlist and get access to prompt master Al for a discounted early-bird prices